Wipro LTD: February 2008

The business strategy that Wipro uses is differentiation on a global level. Wipro differentiates their services and products by being the number one provider for integrated business, technology and process solutions. Wipro delivers these services on a global platform. Wipro has IT Services, Product Engineering Solutions, Technology infrastructure Services, Business Process Outsourcing, and Consulting Services. "We’re now competing not only on how well we do something, but how innovative we are and how well we can quantify those benefits for customers. That’s why innovation makes sense" says Jessie Paul, Wipro CMO "We’re working on building brand awareness in the U.S." Wipro's strategy is to capitalize on its current momentum of rapid growth with an entrepreneurial approach, as it seeks to be the pioneer in many new areas. For example, Wipro was one of the firstlarge Indian external service providers (ESPs) to foray into business process outsourcing (BPO) as itacquired Spectramind. Recently Wipro added to its industry depth by closing a deal with AmericanManagement Systems followed by one with NerveWire. Wipro eeks to "break away from the pack"of other Indian IT service providers by focusing on the following areas:

Industry depth: Wipro seeks to build a level of industry depth that will differentiate it in
market.
Portfolio of services: Wipro is seeking to expand its application outsourcing offerings by
providing BPO services. In addition, it is making significant investments in its Enterprise
Application Services, as well as specific technology alliances (for example, Microsoft).
Global workforce: Wipro is focused on expanding its domestic workforce in target markets (the United States and Europe). Wipro's recent acquisition of AMS's global energy practice, as well as that of NerveWire, served a dual role of providing a local workforce in the United States.
Brand equity: Wipro has focused on growing its name recognition and overall brand equity amongU.S. and European enterprise buyers.

Wipro offers different products and services therefore it uses different types of e-Commerce. The company operates in three segments: Global IT Services and Products, India and Asia Pac IT Services and Products, and Consumer Care and Lighting. In the Consumer Care and Lighting it has different brands such as Sidha, Smart Lite, Active Tale, Santoor, etc. These products are sold through out India, but thanks to e-commerce Wipro also sells its products worldwide through suppliers such as “Emporium On Net, ” “Small Flower,” etc. This would be a B2B model, because Wipro is selling its product through another company and not directly to the consumers. I think that Wipro should be able to sell directly to customers online and not through other suppliers, this way the company can also be recognized world wide for its consumer care and lighting products and not only for its global IT services and products. There are different products other than consumer care products that are sold online through other companies, these products are printers, cartridges, and can be bought by customers in websites such as TonsOfToner.Com, PrinterTonerWarehouse.com, and they use Electronic Check as their method of payment. Like I mentioned before Wipro also provides IT services and products, but you are not able to buy these services online, therefore in this segment e-commerce its not used. However Wipro does uses its website to advertise and describe these IT services which can be bought by directly contacting the company. Wipro uses these websites mentioned before to advertise their products, this type of advertisement can be called “affiliate program”. Wipro also uses online ads, with search engines such as Yahoo!, and Google. In conclusion, Wipro does not use e-commerce for all of its products and services but it does use the internet to advertise and give a very good description of what they offer. Like I mentioned before I think that they can use the internet to sell its products directly to costumers and not only through other suppliers. If Wipro was to follow my advisement they could use different types of marketing mix such as affiliate programs, click-through, pop-up ad, etc . It also could use different forms of payments such as Electronics Checks. In my opinion they should follow its suppliers and sell online and be known world wide for ALL of its products.

Here is and advertisement I found online about Wipro and Microsoft Parnership:

It is hard to describe what types of databases, database software brand a company uses for in house operations when Wipro actually provides these services to other companies.
Wipro Infotech delivers data warehousing and business intelligence solutions to its global clients using latest technology expertise in data warehousing, datamarts, reporting, ad hoc querying, performance management, dashboard requirements, data mining, statistical analysis, analytical CRM, event monitoring and budgeting. Wipro’s strategic alliances include global leaders in data warehousing and business Intelligence - Informatica, IBM Ascential, Abnatio, Businessobjects, Computer Associates, Cognos, Hyperion, Microsoft and Microstrategy. Our expertise also extends to domain segments such as manufacturing, healthcare, finance, government and telecom.
Wipro’s architecture and technology expertise covers:

-ETL and Data Cleansing Tools: Informatica PC/PM, Oracle Warehouse Builder, SAS, Ascential, DataStage, Ab Initio, Trillium, Cognos DS, MS Data Transformation
-Data Storage Solutions Tools: Data Modelling (CA-ERWIN, Oracle Designer/2000), Data Management (Oracle, Sybase, DB/2 UDB, Teradata, SQL Server, Informix)
-Analysis & Reporting: Olap (Cognos, MS OLAP, BusinessObjects, ProClarity, Hyperion, Brio, 9iOLAP, Crystal Decisions, MicroStrategy, Oracle Express), Data Mining (SAS E-miner, Business Miner, SPSS Clementine, IBM Intelligent Miner, SGI Mineset, Cognos Scenario)
-Analytical Packages: Informatica Apps, SAP BW, Siebel Analytics, E.piphany

Wipro serves many different industries such as telecom, broadband optical networks, wireless networks and devices, IP multimedia networks, operation support systems, aerospace, defense, satellite, automotive electronics, computing systems, consumer electronics, industrial automation, medical devices, printing and digital imaging. The type of database and database software that is offered to these industries are systems management and database management software. "Wipro Systems Management Engineering solution offers a comprehensive yet modular way to design develop and integrate system monitoring and management products across servers, networks, applications, database and storage," the Wipro website stated. "Wipro Systems Management engineering caters to the large spectrum of systems management functions in the products of server management, network management, database monitoring and management, application monitoring and management, storage management, business service man agreement, service management, asset management, remote control and software distribution," stated the Wipro website. "Mainframe management Wipro's database management engineering caters to the following key functionalities in the products of relational and non relational database management systems, database warehouses and data marts, business intelligence systems, tools for interfacing, drivers and interfaces," stated the website.
In conclusion, Wipro provides OLAP, data-warehouse, and data-mart to their clients. It offers business intelligence as well. The types it offers are enterprise business intelligence suite, business intelligence networks, web services, mobile business intelligence, analytical applications in areas of CRM, supply chain management, finance, and hr. Wipro offers data warehouse and business intelligence to manufacturers, financial services, government, and health care services to name a few. Wipro also makes data mining available to their clients. Wipro does this because clients want to predict future trends, find behaviors that experts may miss. They are able to do this through the process of automated extraction of predictive information from large databases.
In Wipro’s 2007 annual report it states that Vikram, Singh is the Technical Consultant-Database of Wipro InfoTech. Unfortunately our group was not able to find any record for the persons in charge of databases at Wipro online.

Today Wipro Ltd. is one of the most successful Technological Companies in India and around the world. Wipro an Indian based company was founded as a peanut oil company with name of Western Indian Vegetable Products in 1945 by M.H. Premji and later was renamed "Wipro Ltd." by his son Azim H. Premji.
When Wipro Ltd was first created by M.H. Premji; no one ever thought it would become one of the leaders in Information Technology. While M. H. Premji lived, the company was global, with about 350 employees, in and around Bombay, with $3 million in revenues. The company was already traded when M.H. Premji its founder had passed the way. Many shareholders did not believe on the new leader of the company, Azim Premji because of his age. Stockholders demanded to sell the company because of the stock's lousy performance.
Wipro's mainstay was to buy the peanuts from farmers and crush them to produce shortening and edible cakes. The employees would taste the peanuts to evaluate the farmer's harvest to make an estimate of the oil they contained and then they would set a price. The system was improved when A. Premji asked the farmers to send samples that the company would dry and weigh to calculate oil content.
A. Premji diversified, first into soaps and beauty products and then venturing even further with manufacturing hydraulic components for construction equipment. The question is how did Wipro entered the Technology world if it was founded as an oil company and then into soaps and beauty products. The new Indian government rules passed in the late 1970's requiring foreign companies to run through Indian-owned affiliates gave Wipro an opportunity to get involved in technology after IBM took its operations and went out of India. Wipro didn’t know anything about computers neither Premji nor his lieutenants but this was not an impediment to make them.
At a 4,000-square-foot office in Bangalore Wipro created its first minicomputer that would sell for far less than an IBM mainframe but do similar work. With in a year Wipro got into the PC business and quickly became the leading computer company in India. With its ups and downs, today Wipro Ltd. provides software programming, engineering design, and back-office services for more than 500 of the world's largest corporations.
By employing young technology graduates willing to work almost 80% lower than those West. Wipro Ltd. and General Electric Co. set up a joint venture, making this Wipro's big breakthrough. The company now has over421 customers across the USA, Europe and Japan with clients such as IBM, Sony, etc. It is listed at the New York Stock Exchange and is part of its TMT (technology media telecom) index testing. Wipro has developed centers and offices across India, North America, Latin America, Asian Pacific and Europe. Wipro’s 80% profits come from software exports. The company market capitalization has jumped from $67 million in 1990 to $4.1 billion, making it India’s third largest company by that measure.

CEO History
Azim Premji, 54, is the richest man in India with a personal fortune estimated at $2.8 billion. His fortune lies in the stock value of Wipro Ltd. and its success in international markets. He owns 75% of the company’s shares.
A. Premji graduated at Stanford University, USA with a degree in Electrical Engineering. With the unexpected death of his father he had to travel to India and be the new leader of Wipro at the age of 21. Premji didn’t anything about business, and many did not believed on him saying “There‘s no way a twit lie you can run it.”
Premji had to run the business so he looked for help. Premji asked professor at a management school in Bombay for advice, and he recommend some textbooks. stood late nights reading these books and teaching himself business basics and systematically built a company based on modern principles and practices.
Over the years A. Premji has received many honor, for example was adjudged the Business Man of the Year 2000 by Business India and as the Business Leader of the Year 2004 by the Economic Times. He is in the top 25 billionaires at the Financial Times. He also was listed in the top 100 most influential people in the world by Time (April 2004). He is also a member of the Prime Minister’s Committee for Trade and Industry in India. The honors this man has received continue on and on.
Premji has also his human side, in 2001 Premji established Azim Premji Foundation, a non profit organization with “a Vision of significantly contributing to quality universal education to build a just, equitable and humane society.” He had contributed to this foundation the financial resources. This foundation engages 1.8 million children under different programs.
Premji firmly believes that ordinary people are capable of extraordinary things. He believes that the key to this is creating highly charged teams. He takes a personal interest in developing teams and leaders. He invests significant time as a faculty in Wipro’s leadership development programs.