Strategy

The business strategy that Wipro uses is differentiation on a global level. Wipro differentiates their services and products by being the number one provider for integrated business, technology and process solutions. Wipro delivers these services on a global platform. Wipro has IT Services, Product Engineering Solutions, Technology infrastructure Services, Business Process Outsourcing, and Consulting Services. "We’re now competing not only on how well we do something, but how innovative we are and how well we can quantify those benefits for customers. That’s why innovation makes sense" says Jessie Paul, Wipro CMO "We’re working on building brand awareness in the U.S." Wipro's strategy is to capitalize on its current momentum of rapid growth with an entrepreneurial approach, as it seeks to be the pioneer in many new areas. For example, Wipro was one of the firstlarge Indian external service providers (ESPs) to foray into business process outsourcing (BPO) as itacquired Spectramind. Recently Wipro added to its industry depth by closing a deal with AmericanManagement Systems followed by one with NerveWire. Wipro eeks to "break away from the pack"of other Indian IT service providers by focusing on the following areas:

• Industry depth: Wipro seeks to build a level of industry depth that will differentiate it in
  market.
• Portfolio of services: Wipro is seeking to expand its application outsourcing offerings by
  providing BPO services. In addition, it is making significant investments in its Enterprise
  Application Services, as well as specific technology alliances (for example, Microsoft).
• Global workforce: Wipro is focused on expanding its domestic workforce in target markets (the United States and Europe). Wipro's recent acquisition of AMS's global energy practice, as well as that of NerveWire, served a dual role of providing a local workforce in the United States.
• Brand equity: Wipro has focused on growing its name recognition and overall brand equity amongU.S. and European enterprise buyers.

Wipro offers different products and services therefore it uses different types of e-Commerce. The company operates in three segments: Global IT Services and Products, India and Asia Pac IT Services and Products, and Consumer Care and Lighting. In the Consumer Care and Lighting it has different brands such as Sidha, Smart Lite, Active Tale, Santoor, etc. These products are sold through out India, but thanks to e-commerce Wipro also sells its products worldwide through suppliers such as “Emporium On Net, ” “Small Flower,” etc. This would be a B2B model, because Wipro is selling its product through another company and not directly to the consumers. I think that Wipro should be able to sell directly to customers online and not through other suppliers, this way the company can also be recognized world wide for its consumer care and lighting products and not only for its global IT services and products. There are different products other than consumer care products that are sold online through other companies, these products are printers, cartridges, and can be bought by customers in websites such as TonsOfToner.Com, PrinterTonerWarehouse.com, and they use Electronic Check as their method of payment. Like I mentioned before Wipro also provides IT services and products, but you are not able to buy these services online, therefore in this segment e-commerce its not used. However Wipro does uses its website to advertise and describe these IT services which can be bought by directly contacting the company. Wipro uses these websites mentioned before to advertise their products, this type of advertisement can be called “affiliate program”. Wipro also uses online ads, with search engines such as Yahoo!, and Google. In conclusion, Wipro does not use e-commerce for all of its products and services but it does use the internet to advertise and give a very good description of what they offer. Like I mentioned before I think that they can use the internet to sell its products directly to costumers and not only through other suppliers. If Wipro was to follow my advisement they could use different types of marketing mix such as affiliate programs, click-through, pop-up ad, etc . It also could use different forms of payments such as Electronics Checks. In my opinion they should follow its suppliers and sell online and be known world wide for ALL of its products.

Here is and advertisement I found online about Wipro and Microsoft Parnership:

It is hard to describe what types of databases, database software brand a company uses for in house operations when Wipro actually provides these services to other companies.
Wipro Infotech delivers data warehousing and business intelligence solutions to its global clients using latest technology expertise in data warehousing, datamarts, reporting, ad hoc querying, performance management, dashboard requirements, data mining, statistical analysis, analytical CRM, event monitoring and budgeting. Wipro’s strategic alliances include global leaders in data warehousing and business Intelligence - Informatica, IBM Ascential, Abnatio, Businessobjects, Computer Associates, Cognos, Hyperion, Microsoft and Microstrategy. Our expertise also extends to domain segments such as manufacturing, healthcare, finance, government and telecom.
Wipro’s architecture and technology expertise covers:

-ETL and Data Cleansing Tools: Informatica PC/PM, Oracle Warehouse Builder, SAS, Ascential, DataStage, Ab Initio, Trillium, Cognos DS, MS Data Transformation
-Data Storage Solutions Tools: Data Modelling (CA-ERWIN, Oracle Designer/2000), Data Management (Oracle, Sybase, DB/2 UDB, Teradata, SQL Server, Informix)
-Analysis & Reporting: Olap (Cognos, MS OLAP, BusinessObjects, ProClarity, Hyperion, Brio, 9iOLAP, Crystal Decisions, MicroStrategy, Oracle Express), Data Mining (SAS E-miner, Business Miner, SPSS Clementine, IBM Intelligent Miner, SGI Mineset, Cognos Scenario)
-Analytical Packages: Informatica Apps, SAP BW, Siebel Analytics, E.piphany


Wipro serves many different industries such as telecom, broadband optical networks, wireless networks and devices, IP multimedia networks, operation support systems, aerospace, defense, satellite, automotive electronics, computing systems, consumer electronics, industrial automation, medical devices, printing and digital imaging. The type of database and database software that is offered to these industries are systems management and database management software. "Wipro Systems Management Engineering solution offers a comprehensive yet modular way to design develop and integrate system monitoring and management products across servers, networks, applications, database and storage," the Wipro website stated. "Wipro Systems Management engineering caters to the large spectrum of systems management functions in the products of server management, network management, database monitoring and management, application monitoring and management, storage management, business service man agreement, service management, asset management, remote control and software distribution," stated the Wipro website. "Mainframe management Wipro's database management engineering caters to the following key functionalities in the products of relational and non relational database management systems, database warehouses and data marts, business intelligence systems, tools for interfacing, drivers and interfaces," stated the website.
In conclusion, Wipro provides OLAP, data-warehouse, and data-mart to their clients. It offers business intelligence as well. The types it offers are enterprise business intelligence suite, business intelligence networks, web services, mobile business intelligence, analytical applications in areas of CRM, supply chain management, finance, and hr. Wipro offers data warehouse and business intelligence to manufacturers, financial services, government, and health care services to name a few. Wipro also makes data mining available to their clients. Wipro does this because clients want to predict future trends, find behaviors that experts may miss. They are able to do this through the process of automated extraction of predictive information from large databases.
In Wipro’s 2007 annual report it states that Vikram, Singh is the Technical Consultant-Database of Wipro InfoTech. Unfortunately our group was not able to find any record for the persons in charge of databases at Wipro online.